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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators alongside the Natural History Museum are opening a pop-up shop stocked with special items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork that are drawing from the museum's aesthetic. The big draw, however, is a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. The store will operate from on-site at the museum to online between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with stunning artwork depicting Pokémon in their wild environments. It's essentially like what an in-world scientist might publish once trainers submit their data, alternatively a naturalist's journal might have created if the famous islands were populated by flying-types instead of finches. Part of the charm stems from the book's scholarly approach, treating Pokémon as a legitimate subject for study. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Promo Card Stand Out

The company regularly to issue to release cards for big events or brand collaborations. Many such collector items typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this new museum card is its distinctly bigger size. While precise specs have not been immediately shared, its distribution will certainly be highly restricted, and fans able to get just one card per purchase.

Limiting Reseller Interest

Per a company statement, a portion of the merchandise will also be sold outside the institution itself. But, broader availability is slated for select retailers within the UK. Importantly, fans will not be able to purchase this promo via the online Pokémon Center. While reseller interest is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit headed to the Windy City in the coming months.

"Every penny from purchases made in the Museum shop and from its online store, including these items, support the Natural History Museum’s charitable mission. That encompasses the efforts of 400 scientists dedicated to conducting studies and finding answers to the planetary emergency," the statement says.