Must My Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me serving as her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her make content.

I’m grateful that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her Instagram.

The Other Side: Marielle

I hope Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of engaging with life: noticing the details, posting them with an audience that appreciates the craft behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of offering access, providing her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not blackmail, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can achieve: a foot in the door. I know not all people likes being on camera, but often unplanned moments is what makes material genuine. Being recorded from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in minor capacities. My assumption was filming a short video here or there would be enjoyable for her. Innovation flourishes in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Katherine Armstrong
Katherine Armstrong

A tech strategist with over a decade of experience in digital transformation and AI-driven solutions, passionate about bridging technology and business.