Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Audition for the Maga Movement

Britain's shortest-serving prime minister, kicked off the first edition of her YouTube show with a pledge to reveal "malicious actors" working to bring down the UK, United States and European nations. She stated she would reveal how an "international network of liberal activists operate to undermine popular rule and the will of the people."

"Our focus will be on the political movement of Donald Trump and observe how it can be replicated in Britain," Truss declared. "We'll be talking to the prominent voices of the Maga movement."

Prior to the series premiere, there was a notably ardent backer. "This is the beginning of a sort of political shift," said veteran reporter John Solomon. The right-leaning media outlet Just the News will host the Truss's new broadcasts.

Building Connections in the Maga Media Ecosystem

Compatriot supporters, including a pro-Reform adviser, played a role in her establish the her new show. Its staging is competent, though simple. Truss has amassed 10,000 subscribers in her debut week and her first episode had sixty-seven thousand views across the same period.

It is a small opening, but in partnering with the journalist, the former PM is being pushed into a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Central preoccupations encompass claims of media suppression by the traditional news outlets and a desire to eradicate a conspiratorial 'deep state' – a force that she attributes her downfall to for the abrupt termination of her calamitous premiership.

"Just the News is not widely recognized outside of the Maga world, but it does have influence there, primarily thanks to Solomon, who offers opinions on conservative outlets like Steve Bannon's War Room and has even questioned Donald Trump," said Professor Alex Hinton, who has extensively researched the Maga movement.

A Contentious Ally

Truss's attempt to bring the pro-Trump media model to the UK has pushed her closer to controversial figures such as Solomon.

He set up Just the News in the wake of scrutiny following accusations of circulating false stories about the President's actions in the Eastern European nation, as well as contentious articles about ex-ambassador to Ukraine.

Solomon's reporting were repeated throughout the pro-Trump media, with he featuring as a regular guest on Sean Hannity's influential Fox News program. Trump himself endorsed his stories.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the political newspaper the political newspaper, where he had already been moved to a columnist role following internal criticism over his articles. His narratives were central in Trump's demand for the Ukrainians to investigate the Bidens in 2019. Those demands led to impeachment charges against Trump. Senators later acquitted the then-president.

Shortly after he exited the Hill in October 2019, the news organization revealed it was performing a review of his reporting about Ukraine. It found Solomon had used questionable informants and noted he "failed to identify key facts about main Ukrainian informants, including the fact that they had been charged or were the subject of inquiries."

Entering the Ecosystem

Solomon's own broadcast spots are a sign of the right-wing media network Truss is becoming part of. He discussed his backing of Truss's project on a show he co-hosts on the conservative cable network, a conservative television outlet that is the base for the pro-Trump commentator former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already interviewed Bannon on a debut installment.

In linking up with this media figure, the former leader has become a niche participant in a much wider network of pro-Trump platforms that frequently share and promote one another's material.

The journalist's podcast and Real America's Voice show have often featured personalities such as Mike Benz, a political voice whose arguments against the US Agency for International Development was referenced by the X owner as grounds for dismantling the government body.

A Global Media Play

Even though Truss's stilted style and professional woes have been mocked within the UK, a number of stateside commentators are not discounting her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat folks like that seriously, even if you may not want to take them literally," said a Democratic strategist, who served in the Biden administration.

"It was evident how in the last election cycle Donald Trump utilized that alternative press to get his message out. Certainly that network exports and influences discourse overseas. It looks quite apparent to me that the circumstances in the United Kingdom are similar to what permitted this parallel press sphere to prosper here."

a political theory expert, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"The internet transcends national boundaries," Finlayson remarked. "There is a certain environment within which ideas travel – on occasion manifesting in radical ways and occasionally in softer tones – but which is networked."

Hinton said the expansion of the digital conservative movement in the United Kingdom in recent times meant the "chance to have a larger effect is substantial."

A Transatlantic Ambition

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Katherine Armstrong
Katherine Armstrong

A tech strategist with over a decade of experience in digital transformation and AI-driven solutions, passionate about bridging technology and business.